Resources

American Marketing Association
The American Marketing Association (AMA) is one of the largest professional associations for marketers and has been the leading source for information, knowledge sharing, and development in the marketing profession for more than 60 years.

Healthcare Businesswomen’s Association
The Healthcare Businesswomen’s Association is the premier catalyst for the professional development and leadership of women in healthcare worldwide and is committed to the advancement of women in the pharmaceutical, biotech, and healthcare industries.

Advertising Research Foundation
The Advertising Research Foundation (ARF) is the premier foundation in the advertising industry for creating, aggregating, synthesizing, and sharing knowledge.

Journal of Marketing Research
Journal of Marketing Research (JMR) concentrates on the subject of marketing research-from its philosophy, concepts, and theories to its methods.

PharmaTimes – Daily World News Headlines
Apply for free elerts and magazine subscriptions. Search over 10,000 news articles.

University of Chicago Graduate School of Business
Since 1898, Chicago has produced ideas and leaders that shape the world of business.

Sawtooth Software
Includes white papers on conjoint and discrete choice studies.